Pricing Your Home Tips for Preparing / Presenting / Staging Your Home Marketing Your Home Online Moving Checklist What Qualities Do You Want From A Marketing Specialist? What will you look for in a Marketing Specialist with whom you will trust the sale of your home? Enthusiasm, persistence, a history of success? All of these are fine qualities important to any professional's success. But there are other traits that, if present, will virtually assure the sale of your home. The ability to listen to your needs, an open line of communication, a high degree of trust, knowledge, wisdom and years of experience. The "Hall Group" is committed to customer service; and all of those traits are necessary for success! How do you put the odds in your favor? By choosing a Marketing Specialist who possesses those all important traits, and the ability to mobilize the entire local real estate agent population to bring buyers to see your home. It is your agent's marketing talents which will cause your home to be exposed to the maximum number of potential buyers possible. Our commitment to your welfare requires a commitment to tell the whole world about your home! Choose an agent who understands how to mobilize the rest of the agents, and who can show you how they do it with Signature Service. The result will be a significant increase in the exposure of your home to ready buyers - to "your" buyer - resulting in an early and satisfactory sale! Our Exclusive Market Study Positioning your property in the current market properly requires us to evaluate timely market trends. The Hall Groups Exclusive Market Study brings you comprehensive data that can translate to more knowledgeable decisions regarding the sale of your home. Sold properties that may be similar to your (even if they closed yesterday) have, in most cases, been under contract 60-90 days and on the market for sale months ago! This historical data is helpful in determining initial market position to gain exposure to the greatest number of qualified buyers. As we review the up-to-the-minute information, please participate! This study presents a clear evaluation of how you can get the highest price and best terms in the shortest period of time. I am looking forward to our successful partnership! What is the Importance of the "Hall Groups" Exclusive Marketing Strategy? The data that you will be given with particular emphasis on the recent pending sales and active properties, provide us with the current market conditions. By using this information to structure an initial market position, we leverage the laws of supply and demand. The goal is to get the greatest exposure for your property to the largest buyer pool. We use this strategy to obtain the highest price and terms as well as a smooth transaction for you. We put this commitment to you in writing. There's no doubt that a buyer's market can be challenging for sellers. Yet it does not mean that sellers cannot enter the market - or that they cannot garner a fair price for their homes. Home sales in a buyer's market may take longer. But a little creativity can go a long way toward helping sellers move homes, without having to significantly drop the price. Give me a call and we can discuss Pricing Your Home According to the Current Market conditions and putting our Exclusive Marketing Strategy to work for you. The Marketing Plan Active vs. Passive Marketing The Hall Group does not passively wait for buyers to walk in... we strive to increase the number of buyers. We actively seek out people who are financially able to purchase a home and we interest them in today's marketplace. Each new buyer in the marketplace increases the potential of someone purchasing your home. Following are some of the ways the Hall Team attracts prospective buyers. The Hall Group Proactively markets to Five Distinct Categories of Prospects: 1. The Local Real Estate Community 2. Coldwell Banker Referral Company Agents 3. Real Estate Affiliate Professionals: Mortgage reps., lawyers, etc. 4. The General Public "The Buyer Pool" 5. Direct Marketing (print and E-marketing) Our exclusive full service marketing represents our ongoing reliability and service, and our commitment is to meet and exceed your expectations. Personalized Performance Marketing Campaign Study the marketplace & position your home accurately using our exclusive market study. Institute a personalized marketing program Keep you regularly updated on market conditions Follow through on contingencies. Attend Closings. Advise and assist you in improving your property's appeal. Follow up on every property showing Provide area MLS with accurate information Advertising. Supply Feature Sheets and Showing Cards Conduct Public Open House. Arrange for Broker Open House. For Sale sign placed on property. Mail "Just Listed" cards to your neighbors. Financial Marketing Support Referral Network Status Report Selectively utilize special marketing promotions Negotiation assistance & Contract Review Brochure Box Full Color Property highlight brochure Marketing through my network Top sales agents in local market Affinity marketing network Coldwell Banker "Team" Personal contacts Virtual Tour Lock Box Internet Access to realtor "Only" Web Sites www.coldwellbankeronline.com www.realtor.com, www.chicagotribune.com/homes "ME", MY TIME, KNOWLEDGE AND 30+ YEARS OF EXPERIENCE! © 2009 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owner and Operated by NRT, LLC. Subject to errors, omissions, change of price, prior sale and withdrawl without notice. Dimensions approximate. All information provided is deemed reliable, but is not guaranteed and should be independently verified. Copyright © 2009 - Linda Sanzeri - The Hall Group - Coldwell Banker Residential